Denny's

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Denny's logoDenny’s, with U.S. systemwide sales of more than $2.3 billion from about 1,600 restaurants, trails only IHOP in the domestic family-dining segment. It recently has attracted budget-minded patrons with a $2-$4-$6-$8 Value Menu, promoted premium limited-time offers and played up its 24-hour service and hipper-than-coffee shop positioning by billing itself as “America’s Favorite Diner.” Publicly traded Denny’s Corp. (Ticker: DENN) owns the chain.

Chain Snapshot

Segment: Family Dining

Headquarters: Spartanburg, S.C.

CEO: John C. Miller

Financial Data

Systemwide Sales: $2.38 billion (U.S., FY 2012)

Total Units: 1,590
(U.S., FY 2012)

Sales Per Unit: $1.5 million (Estimated, FY 2012)

Source: NRN Top 100 report


 

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