Domino's Pizza


Domino's logoDomino’s Pizza built its reputation as a pizza delivery specialist and effectively created the expectation that a pizza should be delivered within 30 minutes. In late 2010, it completely reformulated the recipe to its core pizza and relaunched the product with a massive “Pizza Turnaround” ad campaign that began a long streak of same-store sales growth. Its international franchise system surpassed the size of its domestic system in 2012.

Chain Snapshot

Segment: Pizza

Headquarters: Ann Arbor, Mich.

CEO: Patrick Doyle

Financial Data

Systemwide Sales: $3.6 billion (U.S., FY 2012)

Total Units: 4,928 (U.S., FY 2012)

Sales Per Unit: $722,100 (Estimated, FY 2012)

Source: NRN Top 100 report


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