Domino's Pizza

Domino’s Pizza built its reputation as a pizza delivery specialist and effectively created the expectation that a pizza should be delivered within 30 minutes. In late 2010, it completely reformulated the recipe to its core pizza and relaunched the product with a massive “Pizza Turnaround” ad campaign that began a long streak of same-store sales growth. Its international franchise system surpassed the size of its domestic system in 2012.