KFC’s forthcoming launch of Original Recipe Boneless chicken could be a game-changer for the brand, but only as part of a long-term effort, according to industry observers. In KFC’s first statement last Friday about the impending launch, president John Cywinski said, “This is more than just a promotional product; it’s a new way of doing business at KFC.” Industry watchers agreed, but they stressed that the April 14 introduction of boneless chicken for ...
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Contact: Desiree Torres Desiree.Torres@penton.com