NPD reveals top 10 foods of the decadeNov 11, 2014
Many trend watchers will point to kale, quinoa, Sriracha and octopus as popular foods, but yogurt, pizza and chicken sandwiches are the real stars of the American diet, according to consumer research firm The NPD Group. Its 29th annual “Eating Patterns in America Report” showed that those three foods had gained more traction as part of Americans’ diets than any other foods over the past decade.
“The real foods and beverages of the decade are those that have increased the most in American diet,” said NPD vice president Harry Balzer, who wrote the report.
For the report, the firm surveyed consumers about their eating habits during the year ending February 2014 and compared it with data collected about consumer eating habits during the year ending February 2004.
Balzer noted that, as more and more meals are eaten at home, foods that are portable and require little effort to eat are being consumed more widely. “We are still leaving the cooking to others. With restaurant visits down, the manufacturers of our foods are filling more of the need,” he said in a press release announcing the findings.
Click through the gallery to see all 10 items NPD deems the foods and beverages of the decade.