A good beverage program can make the difference between a profitable restaurant and an unprofitable one. Drinks generally fetch higher margins than food and often are pure incremental sales. But getting customers to part with their hard-earned cash for a drink remains a challenge. In fact, in the first quarter of 2013, tap water ranked as the fastest-growing foodservice beverage, according to Port Washington, N.Y.-based consumer research firm The NPD Group, having jumped by 4 percent ...
Subscribe to a Premium Account
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?