Dunkin’ Brands Inc. reallocated its marketing funds completely toward national campaigns, allowing the company to build brand awareness both in heavily penetrated markets and in those it has yet to enter.

Chains shift ad dollars toward national marketing

Quick-service brands like Dunkin' Donuts, McDonald's, Taco Bell and Domino's Pizza are using nationwide marketing campaigns to boost consumer awareness and leverage efficiencies.

Mark Brandau | Jul 08, 2013

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