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Noodles & Company launches its first merch storeNoodles & Company launches its first merch store

The new collection is available through Dec. 31 while supplies last

Alicia Kelso, Executive Editor

November 25, 2024

2 Min Read
noodles merch .jpeg
Noodles & Company's new merch line has been launched in time for the holidaysPhoto courtesy of Noodles & Company

Noodles & Company is jumping into the holiday spirit with the launch of its first-ever merch store, now open online at www.mybrandmall.com/noodles.

The store includes exclusive Noodles merchandise such as a winter-themed sweater, branded holiday onesie, matching bandanas for dogs, sneakers with the chain’s signature red and yellow brand colors and logo, fleece jackets, plush toys, and more. The store is open through Dec. 31 while supplies last. To celebrate the new collection, Noodles onesies will be 50% off from Black Friday, Dec. 29, through Cyber Monday, Dec. 2. The promotion will be automatically applied at checkout, and there is no minimum purchase required.

"We're excited to offer our guests a fresh and festive way to celebrate their love for Noodles this holiday season with the launch of our first-ever e-commerce store — just in time for Black Friday," director of communication Danielle Moore said in a statement. "Our new online merch store is the ultimate destination for limited-edition gear, from cozy holiday sweaters to vibrant bowl koozies. It's a fun and stylish way for our loyal fans to show off their Noodles pride while bringing a touch of Uncommon Goodness home for the holidays."

Merch has become a new battleground in the restaurant space. Chipotle recently launched an “All I Want is Chipotle” collection, while Chick-fil-A has rolled out holiday merch. Taco Bell’s new Decades Menu was introduced with a merch line, and KFC has partnered with several merch vendors this year, including BoxLunch. Shake Shack, Chili's, Wendy’s, Portillo’s, Sweetgreen, Panera, and more have all recently launched or expanded their merch stores.

Related:Chili’s holiday merchandise highlights the Triple Dipper

Contact Alicia Kelso at [email protected]

About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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