Noodles & Company is jumping into the holiday spirit with the launch of its first-ever merch store, now open online at www.mybrandmall.com/noodles.
The store includes exclusive Noodles merchandise such as a winter-themed sweater, branded holiday onesie, matching bandanas for dogs, sneakers with the chain’s signature red and yellow brand colors and logo, fleece jackets, plush toys, and more. The store is open through Dec. 31 while supplies last. To celebrate the new collection, Noodles onesies will be 50% off from Black Friday, Dec. 29, through Cyber Monday, Dec. 2. The promotion will be automatically applied at checkout, and there is no minimum purchase required.
"We're excited to offer our guests a fresh and festive way to celebrate their love for Noodles this holiday season with the launch of our first-ever e-commerce store — just in time for Black Friday," director of communication Danielle Moore said in a statement. "Our new online merch store is the ultimate destination for limited-edition gear, from cozy holiday sweaters to vibrant bowl koozies. It's a fun and stylish way for our loyal fans to show off their Noodles pride while bringing a touch of Uncommon Goodness home for the holidays."
Merch has become a new battleground in the restaurant space. Chipotle recently launched an “All I Want is Chipotle” collection, while Chick-fil-A has rolled out holiday merch. Taco Bell’s new Decades Menu was introduced with a merch line, and KFC has partnered with several merch vendors this year, including BoxLunch. Shake Shack, Chili's, Wendy’s, Portillo’s, Sweetgreen, Panera, and more have all recently launched or expanded their merch stores.
Contact Alicia Kelso at [email protected]
