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Chili’s holiday merchandise highlights the Triple DipperChili’s holiday merchandise highlights the Triple Dipper

The viral restaurant menu hit inspires the limited-edition gift collection

Ron Ruggless, Senior Editor

November 22, 2024

1 Min Read
Chili s Merch Dream Triple Dippers Collection
Chili's features Triple Dippers in its holiday gift collection.Chili's Grill & Bar

Chili's Grill & Bar is highlighting the limited-edition Triple Dipper Dream Collection in its holiday merchandise store, the company said this week.

The casual-dining division of Dallas-based Brinker International Inc. said the Triple Dipper cheese pulls had more than 200 million views on TikTok, and this tasty set is the next iteration of the viral craze.

"Chili's fans have been dreaming about the Triple Dipper all year, so we decided to interpret that dream in the most literal way possible with a set that fully embodies this fan favorite," George Felix, Chili's chief marketing officer, said in a statement. "At the end of a long day, who wouldn't want to pull on some Chicken Crispers socks, cover those eyes with Burger Bites and cozy up to a Nashville Hot Mozz pillow?”

The Chili’s limited-edition holiday line is available at welcometochilis.com and is inspired by such menu offerings as the Big Mouth Bites, Nashville Hott Mozz, and Chicken Crispers. The brand plans daily drops of new items at 12 p.m. EST.

Items include:

  • Triple Dipper Dream Collection Bundle ($100) with queen-sized bedding inspired by the stretchy cheese, an eye mask, and socks.

  • Bedding Bundle ($85) with Chili’s basket liner sheets and pillow covers.

  • Big Mouth Bites Eye Mask ($10).

  • Honey Chipotle Chicken Crisper Socks ($15).

Related:Chili’s chief marketing officer George Felix discusses the brand’s return to relevance

Chili’s is also debuting Honey Chipotle Mozz, a secret menu item.

All orders placed before Dec. 12 will arrive in time for holiday gifting, the company said.

Chili’s has nearly 1,600 restaurants in 27 countries and two territories.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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