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Nation’s Restaurant News announces 2025 MenuMasters winnersNation’s Restaurant News announces 2025 MenuMasters winners

The awardees will be honored at a celebration in Chicago on May 17

Bret Thorn, Senior Food Editor

February 3, 2025

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Fried mozzarella gone viral, trend-setting chicken nuggets, a line of Baja-inspired menu items, crispy chicken that isn’t fried, and a smart menu overhaul that added a dozen new items while cutting the offerings in half have all won MenuMasters Awards for 2025.

The fried mozzarella is the Nashville Hot Mozz at Chili’s Bar & Grill, which won the award for Best New Menu Item.

Wendy’s has won the award for Best Menu Line Extension with its Saucy Nuggs.

The Healthful Innovation award goes to True Food Kitchen for its True Crisp’d Chicken.

Fuzzy’s Taco Shop is being honored with the award for Best Limited Time Offer for its Baja-inspired LTOs.

Best Menu Revamp goes to Iron Hill Brewery & Restaurant, a 21-unit casual-dining chain headquartered outside of Philadelphia.

Additionally, Alexandra Lourdes has won the Digital Innovation Award and, as announced previously, Curtis Duffy has been named MenuMasters Innovator and Dominique Crenn is being inducted into the MenuMasters Hall of Fame.

The winners, selected by Nation’s Restaurant News and sponsored by Ventura Foods, will be honored in Chicago on May 17 at a celebration at Morgan MFG.

“On behalf of Ventura Foods, congratulations to the 2025 Nation’s Restaurant News MenuMasters honorees, whose creativity, innovation, and passion for culinary excellence continue to set the standard in our industry," said Ahmad Popal, Ventura Foods’ senior vice president, food innovation & customer experience. "These trailblazers are redefining how we think about dining, delivering memorable experiences and groundbreaking menu innovations that inspire the entire foodservice community. We can’t wait to celebrate with them at the annual MenuMasters Celebration in Chicago."

Related:Dominique Crenn to be inducted into the MenuMasters Hall of Fame

For more information on the MenuMasters Awards and Celebration, visit www.menumasters.com

Read on to learn more about the 2025 MenuMasters winners.

Contact Bret Thorn at [email protected] 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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