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IHOP/Applebee’s parent company confirms corporate layoffsIHOP/Applebee’s parent company confirms corporate layoffs

About 9% of the workforce was cut at Dine Brands’ Pasadena, Calif. headquarters

Alicia Kelso, Executive Editor

February 3, 2025

2 Min Read
Exterior of an Applebee's
Dine Brands is the parent company of Applebee's, IHOP, and Fuzzy's Taco ShopPhoto courtesy of Applebee's

Dine Brands, the parent company of Applebee’s, IHOP, and Fuzzy’s Taco Shop, has laid off about 9% of its nearly 600-employee workforce at its Pasadena, Calif. headquarters. The announcement came on Friday.

In a statement emailed to Nation’s Restaurant News, vice president of human resources Christie Cook said, “Dine Brands announced a reduction in its workforce as part of a strategic plan to better align with current market conditions. This decision was not made lightly. We deeply value the contributions of all our team members and are committed to supporting those affected during this transition. 

“The layoffs involved about 9% of our team members across various departments, brand teams, and offices. Affected team members will receive severance packages, outplacement services, and other support to assist them in their career transitions.  

“We remain focused on our long-term vision driving sustainable growth and success. We are grateful for the dedication and hard work of our team members and will continue to prioritize their well-being.”

The layoffs come after several tough quarters for its flagship brands. During the company’s third quarter earnings report in November, Applebee’s same-store sales fell by 5.9%, while IHOP’s same-store sales declined by 2.1%. Total revenues for the third quarter of 2024 were $195 million compared to $202.6 million for the third quarter of 2023.

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During Q2, reported in August, Applebee’s same-store sales fell by 1.8%, while IHOP declined by 1.4%. Total revenues for Q2 were $206.3 million compared to $208.4 million for Q2 2023. In Q1, reported in May, Applebee’s same-store sales declined 4.6%, while IHOP’s same-store sales declined 1.7%. Total revenues for Q1 2024 were $206.2 million compared to $213.8 million for the first quarter of 2023.

In November, chief executive officer John Peyton said the company continues to experience consumer pullback and “the pressures of a highly promotional operating environment.” The brands have since adjusted their value strategies, and Applebee’s remains focused on a new prototype to cut costs and return to growth. Additionally, on an unadjusted basis, the company’s profit improved due to cost control initiatives during its last quarter. Dine Brands is expected to report its Q4 results in the coming weeks.

Contact Alicia Kelso at [email protected]

About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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