Being named “Best Local Hamburger Joint” by San Diego Magazine is nice and all. But Burger Lounge, a four-unit chain specializing in organic, grass-fed burgers, wanted the social-media fame to go along with its accolades in the mainstream media.
The brand executed an aggressive offer to increase its following on social network Twitter, offering a free burger to anybody who could prove they follow Burger Lounge online.
Company officials reported that Burger Lounge’s number of followers soared from 2,225 to 3,334 during the six-hour promotion Sept. 8. Of the more than 100 comments on its Twitter profile from local Web-savvy burger fans, only one was a complaint.
