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Bret Thorn
ANN ARBOR Mich. Domino’s Pizza on Monday launched a line of six specialty pizzas boasting 40 percent more cheese than its regular pizzas as well as cheese-sprinkled crusts.
Called Domino’s American Legends pizzas, the new line comes just in time for Super Bowl Sunday, one of the biggest pizza-selling days of the year, and is intended to highlight unique regional American tastes. The six pizzas include Honolulu Hawaiian, Cali Chicken Bacon Ranch, Pacific Veggie, Memphis BBQ Chicken, Buffalo Chicken and Philly Cheese Steak.
The pizzas sell for $12.99 for a large and $10.99 for a medium. They are now available throughout the continental United States and will be further promoted starting Feb. 9 with a media campaign developed by Crispin Porter Bogusky. Dairy Management Inc., the marketing arm of the American dairy industry, will provide additional promotional support.
Separately, Domino’s has quietly made a vegetarian sandwich available nationwide, along with the Oven Baked Sandwich varieties, including Philly Cheese Steak, Chicken Bacon Ranch, Chicken Parm and Italian, which it is promoting heavily.
Acompany spokesman said the sandwich, which can contain any or all of the vegetables and cheeses available at the pizza chain, was made available for people who wanted a sandwich that did not contain chicken or beef. The average price for the sandwich is around $4.99, the spokesman said.
Of the new American Legends pizzas, the Honolulu Hawaiian features sliced ham, bacon, pineapple, roasted red peppers, provolone and mozzarella cheese and a Parmesan cheese crust. Hot sauce and jalapeno peppers are optional.
The Cali Chicken Bacon Ranch has provolone and mozzarella cheese on white sauce, topped with chicken breast, bacon, tomatoes and parsley, all on a provolone crust.
The Pacific Veggie features roasted red peppers, spinach, onions, mushrooms, tomatoes and black olives with feta, mozzarella and provolone cheese on a Parmesan crust.
The Memphis Barbecue Chicken has chicken breast, barbecue sauce, onions and parsley with provolone, mozzarella and cheddar cheese on a cheddar crust.
The Buffalo Chicken boasts chicken breast, hot sauce, onions and parsley with provolone and American cheeses on a cheddar crust.
And the Philly Cheese Steak pizza has steak, onions, green peppers and mushrooms with provolone and American cheeses on a provolone crust.
Ann Arbor-based Domino’s has more than 8,600 units in 55 countries.
Contact Bret Thorn at [email protected].
