Now more than ever, creative advertising and innovative promotions are the keys to bringing cost-conscious diners into casual-dining restaurants, according to marketing executives for chains in the segment.The obvious...
Ilove it when a kid cons her old man out of some money. Apparently a lot of people do, at least when the con is played as part of a commercial. A Dairy Queen TV spot shows a little girl who has built a fort...
It would not surprise Steve Jackson, president of Hungry Howie’s Pizza, if some marginal operators in the pizza segment were forced out of business this year. “We’re on the verge of a little bit of a...
Just as restaurants embraced the Internet when they realized it could reach their audiences, more chains are subscribing to out-of-home video networks and counting on their place-based marketing strengths to reach...
“The Love Guru” starring Mike Myers didn’t exactly dominate at the box office after its June 20 opening, but that hasn’t prompted any concern among executives of Cinnabon, the movie’s exclusive quick...
Would you like to show your political support in a “fun and fashion way?” That’s how KFC is pitching a new line of T-shirts as the Democrats and Republicans prepare to nominate Sens. Barack Obama and John...
NASHVILLE TENN. Starbucks has been forced to undertake. —It’s a struggle for a restaurant brand to remain relevant to consumers, and an ad agency here suggests...
CHICAGO —Restaurants stand a better chance of becoming energy efficient if operators view utilities as commodities they can control, said speakers at an education...
