MIAMI —Burger King is set to launch a print campaign focusing on its diversity initiatives to encourage more minorities and women to become employees, franchisees and...
Brad Ritter worked as a TV reporter in Florida and Ohio for 11 years before entering the world of corporate public relations and eventually opening his own firm in 1999 in Columbus and then a second office in Los...
Reservations or no reservations: That is the question. Whether ’tis nobler in the mind to suffer the slings and arrows of outrageous complaints from self-absorbed reviewers and pompous patrons or to take arms against...
MADISON HEIGHTS MICH. Hungry Howie’s Pizza is preparing to launch TV spots in new markets and considering nontraditional media for the first time as its competitors continue to ramp up new strategic efforts to reach...
Whether their planned expansion would be slow and steady or revved up, restaurant chains poised for growth are refining their marketing tactics to appeal to customers in new and existing locales.The rapidly growing...
Promotions offering free music downloads are not yet as ubiquitous as coupons and two-for-one deals, but more chains are using them to snag the millions of consumers who can’t seem to unplug MP3 players from their...
Amid allegations by franchisees of McDonald’s, Wendy’s and Baja Fresh Mexican Grill that some new products haven’t been tested properly before launch or were rolled out too quickly, Taco Bell has begun...
