Perhaps as you stroll along the boulevard one fine sunny day this spring, a person unknown to you will approach and attempt to “Culverize” you.Be not afraid. It’s only a guerrilla street team working for Culver’s...
More chains are augmenting traditional advertising media by using innovative digital channels to reach particular kinds of core users through new targeted-marketing efforts. Wendy’s International has...
Leading ice cream chains are gearing up for their peak promotional season, and marketing executives say they’re confident that consumers who are trying to watch their spending in a bleak economy won’t cut back on...
WASHINGTON Burger King franchisee that sued McDonald’s Corp. for alleged false advertising in connection with Monopoly promotions and other games that were fraudulently rigged by employees of a marketing firm. ...
Chains looking to bolster their usual marketing efforts have tapped into the fervor of the political-primary season with election-theme promotions in bids to win larger blocs of consumers for their products and brands...
Return for a moment to three memorable Quiznos TV spots of yesteryear:A man unwraps a Quiznos sandwich while his dog watches him. When the man turns away for a second, the dog snatches the sandwich and scampers off...
Lest anyone think that the chicken war is over—or at least not as vicious as the burger and coffee wars—new TV campaigns by KFC and El Pollo Loco are a reminder that quick-service chicken chains can sink their claws...
Ten years ago Michael Haith became majority shareholder in Maui Wowi Hawaiian, founded in 1983 as an operation selling fresh-fruit smoothies from carts at fairs and street festivals. Today, the...
Bailey’s Breakfast & Lunch 1259 S. 120th St. (402) 932-5577.Seats: 70.Cuisine: “Old World fare, new country flair.”Specialties: eggs Benedict; huevos rancheros; breakfast crêpes with grilled asparagus...
Typically, when my telephone rings at 4:30 on a Friday afternoon, it’s a bad sign. Sometimes it’s late-breaking news that will hijack the beginning of my weekend, as I’ll be toiling away a lot longer than I...
