Some restaurant chains are honing their marketing efforts to target a different type of customer: potential franchisees.Dunkin’ Brands Inc. and Maui Wowi Hawaiian both have hired agencies to help drive franchisee...
As if rising commodity costs and increased competition were not posing enough worries for big quick-service chains, their costly expenditures for television advertising now may be yielding a dwindling response from...
Fondue: Isn’t that something people ate in the 1970s? Yes, but unlike the wide ties and bellbottoms of that era, it’s still around, and it didn’t take long for The Melting Pot in Irvine, Calif., to...
ATLANTA Huddle House. —Other family-dining chains have revamped their menus and altered their marketing strategies to thwart casual dining’s invasion of their turf, but...
OAK BROOK ILL. —Just as McDonald’s Corp. took it on the chin again this month for the way its brand affects children’s eating habits, the chain unveiled a kid-focused 2008 Olympics program it said would...
Something’s missing from a new TV campaign that introduces Dunkin’ Donuts’ flat-bread sandwiches and personal pizzas.There’s not a celebrity in sight. Rachael Ray is not zipping in and out of a Dunkin’ Donuts...
ORLANDO FLA. —Red Lobster has begun airing TV spots that focus on fresh fish, a noticeable departure from ads it had aired for many years that promoted price discounts...
Burger King Corp. and Denny’s are tapping into the popularity of high school sports by using national sponsorships to give their brands more visibility among teens and families. Miami-based Burger King will be...
At first glance you might think the main character in Wendy’s new TV campaign is pretending to be Pippi Longstocking, but he’s not. He’s pretending to be Wendy, the namesake of the restaurant chain. That’s...
