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The kid factor: How a generation’s dining disconnect threatens the restaurant industry

Jan 13, 2025

Bartaco names Anthony Valletta CEO; Scott Lawton transitions to chair

Jan 10, 2025

Popeyes offers a new Game Day Bundle with 24 wings

Jan 10, 2025

Restaurant hiring ends 2024 on a high note

Jan 10, 2025

Boosting Menu Craveability with Creative Twists

Jan 10, 2025

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Why this TCBY franchisee is embracing the dual-branded store trend

Jan 10, 2025

How Handel’s Homemade Ice Cream’s new CEO and CMO are guiding the brand into future

Jan 10, 2025

Why so many legacy restaurant brands are launching spinoffs

Dec 18, 2024

14 restaurant chains that leaned into value in 2024

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Gregg Cebrzynski

Gregg’s Recent activity

Under the Toque: Alex Cheswick puts his twist on the neighborhood restaurant

Apr 09, 2007

Cooking food was on Alex Cheswick’s mind from an early age. He recalls a day as a teenager when, after a high school football game, he couldn’t remember who won or lost because he was in a hurry to go home and make...

Tumbleweed’s sales spike after CEO vows to field complaints personally

Apr 09, 2007

LOUISVILLE KY. —If double-digit increases in same-store sales are any indication, 59-unit Tumble-weed Southwest Grill is finding success in its new twist on relationship...

Chains applaud sales-boosting annual promotions

Apr 02, 2007

At a time when many restaurants are scrambling to develop fresh and innovative ways to snag customers, a number of chains continue to look to their tried-and-true promotions to spark a quick boost in sales and...

El Pollo Loco TV campaign features tales from the ‘Dark Side’

Mar 29, 2007

IRVINE CALIF. —El Pollo Loco has launched the first of four new Spanish-language TV spots under the theme “Dark Side” that depict the lengths to which people will go to...

Anniversaries give operators occasion to raise brand awareness

Mar 29, 2007

Restaurant anniversary promotions can be as simple as offering free dessert or as elaborate as sending a lucky customer on a European vacation.But operators say almost any method for celebrating a birthday milestone...

Guests give out brownie points for rebranding

Mar 26, 2007

Arecent study of brand-promotion campaigns offers evidence that emphasis on branding or a rebranded image can pay off for businesses by influencing consumers’ purchase decisions.Brands that scored highest in customer...

Rachael Ray can really cook, but let’s see if she can sell for Dunkin’ Donuts

Mar 26, 2007

I refuse to go out on a limb and declare that Rachael Ray will have scant effect as the new ad spokeswoman for Dunkin’ Donuts, but I do hereby announce that I will be honestly surprised if she helps the chain sell...

Rats! Bad news dispersed by the Internet requires better efforts at damage control

Mar 19, 2007

Restaurant marketers have something new to worry about if they have to deal with a crisis, as Yum! Brands Inc. learned recently from a rat infestation at a franchised KFC-Taco Bell restaurant in New York City.The...

El Pollo Loco TV campaign features tales from the ‘Dark Side’

Mar 19, 2007

IRVINE CALIF. —El Pollo Loco has launched the first of four new Spanish-language TV spots under the theme “Dark Side” that depict the lengths to which people will go to...

HAVING WORDS WITH Tom Wilscam RESTAURANT DEVELOPER AND FRANCHISOR

Mar 19, 2007

Tom Wilscam was 14 when he became a soda jerk, and 25 when he became manager of his first restaurant. It was a small place, not a very busy one, located between Golden and Boulder, Colo. He worked there after...

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