LOUISVILLE KY. —KFC broke new ground two weeks ago with TV spots focusing on its switch to frying oil containing zero grams of trans fats, but other chains so far appear...
CHICAGO —Innovative beverage programs, the factors involved in maintaining a safe food supply and steps that restaurants can take to become eco-friendly are among the broad range of topics to be...
CHICAGO —In the never-ending search for new customers, many Chicago-based restaurant chains are broadening their reach beyond the city and expanding their brands into neighboring suburbs and across state...
WASHINGTON —Quick-service chains that target children may come under unprecedented scrutiny this year by the Federal Trade Commission and Congress, which could act to regulate kids-marketing practices if...
Ed Culleeney had been working for Lettuce Entertain You Enterprises Inc. in Chicago since 1985, helping to develop and manage several of its concepts including the Mexican-theme Hat Dance, which he...
CANTON, MASS. Baskin-Robbins has taken the next step to reinvigorate its 61-year-old brand with the launch of its first TV campaign in two years. —The campaign and a commitment to roll out...
LOUISVILLE KY. —If double-digit increases in same-store sales are any indication, 59-unit Tumble-weed Southwest Grill is finding success in its new twist on relationship...
SPARTANBURG, S.C. Denny’s is targeting the lucrative college student market with a multimedia test promotion that has the potential to add full-service ammunition to an already heated quick-service battle for young...
Restaurant chains that sponsor Major League Baseball teams need a good promotional follow-through or their efforts will amount to a swing and a miss, according to chain executives and an expert on sports sponsorships...
Restaurant chains that sponsor Major League Baseball teams need a good promotional follow-through or their efforts will amount to a swing and a miss, according to chain executives and an expert on sports sponsorships...
