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Wine cocktails can boost checks, guest satisfaction

Jack Hayes

October 10, 2011

3 Min Read
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Jack
Robertiello

Wine cocktails have few vocal fans, yet customers repeatedly have proven that they embrace the concept.


If you doubt that, try putting red, white or sparkling sangria on your menu and watch beverage sales jump. 


And these days, the relentless pressure to craft new seasonal drink lists has pushed many beverage professionals to consider wine as an ingredient in other cocktails, too.


“As a sommelier, I felt almost expected to have at least one wine cocktail on the list at all times,” said Fred Dexheimer, a New York-based wine and beverage consultant. “There are inherent flavors in different wines that always work with the different seasons, so I always played around with it.”


Cocktails made with table wine aren’t new, simply...

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