Burger King Corp. has added Chicken Fries to its permanent menu, citing consumer demand, the Miami-based quick-service operator said Monday.
“The conviction of Chicken Fries fans never ceases to amaze us,” Eric Hirschhorn, Burger King’s chief marketing officer, said in a statement. “Chicken Fries have taken over their brains, not to mention their appetites. So we’re happy to tell devoted fans, and newbies alike, that we’re giving them exactly what they asked for: Chicken Fries are back for good.”
Last week, 14,000-unit Burger King said it planned to bring Chicken Fries back, with a marketing campaign involving a hen named Gloria, whose visits to Burger King restaurants determined which locations would sell the item.
Burger King brought the hen to restaurants in the eastern U.S., where Gloria was given a choice between food dishes labeled “Yes” or “No.” She emerged from a custom-designed chicken coop to choose a dish, determining whether the location would serve the item. The company’s Chicken Fries website streamed Gloria’s choices.
Chicken Fries will be sold for a recommended $2.89 for nine pieces. The item comes with a choice of dipping sauces, including BBQ, Honey Mustard, Ranch, Zesty, Buffalo and Sweet & Sour.
Burger King reintroduced Chicken Fries last August, two years after it eliminated the item because it didn’t sell well. But the chain brought the item back, driven by social media hype and a campaign from fans. It was hugely popular — the chain even ran out of the item.
Burger King’s U.S. same-store sales rose 3.6 percent in the third quarter last year, when Chicken Fries were introduced, and 4.2 percent in the fourth quarter.
Contact Jonathan Maze at [email protected].
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