Twin Peaks set Jan. 30 as its IPO date, as the sports-bar chain will officially spin off from previous owner FAT Brands and trade on the Nasdaq stock exchange.
The Dallas-based chain has established itself as one of the most exciting members of the sports-bar category, now with 115 locations doing over half a billion dollars in sales annually, according to Technomic.
While Twin Peaks may be known for its female waitstaff and lodge theme, CEO Joe Hummel said its growth momentum is more attributable to the company’s obsessive commitment to quality in its food and beverage offerings and its experience.
Hummel joined the latest episode of Take-Away with Sam Oches to talk about why Twin Peaks takes its guests and its restaurants so seriously and how his experience as a franchisee of the brand helped him better appreciate what makes the brand tick.
In this conversation, you’ll learn more about why:
- Franchisees make great brand executives because they know the business inside and out
- Your corporate office doesn’t make money; your stores do
- You should take both sides of the barbell very seriously
- If sports bars lead with quality, the TVs are just icing on the cake
- Sports provide a whole new layer to your marketing strategy
- There’s big benefit to adapting your brand to any real estate
- Every dollar you spend on your restaurant should be taken seriously
- The last thing your employees want to hear is “this came down from corporate”
Contact Sam Oches at [email protected].
