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Ellie Doty promoted to Chili’s CMO

Executive praised for driving sales and traffic

Ellie Doty has been promoted to the position of senior vice president and chief marketing officer of Chili’s Grill & Bar, parent company Brinker International Inc. said Monday.

Previously she had been the casual dining chain’s vice president of marketing and culinary.

ellie-doty-brinker-chilis-chief-marketing-officer-cmo.gifDallas-based Brinker said in a release that Doty’s promotion was in recognition of her “leadership and recent accomplishments, including driving positive sales, traffic and internal guest metrics for Chili’s fiscal 2019.” That included developing popular value-related programs including the chain’s 3 for $10 and $5 Margarita of the Month offerings.

“Ellie’s innovative leadership has helped the Chili’s brand achieve positive results in fiscal 2019 and I am confident she will continue to drive success for the business,” Brinker president and CEO Wyman Roberts said. “I look forward to continuing to work with Ellie as she tells our brand’s stories and brings guests into our restaurants across the world through quality, convenience and value.”

Prior to joining Brinker in 2017, Doty held marketing positions at Yum! Brands.

Brinker is the parent of Chili’s, which had 1,612 locations as of June 26, 2019, as well as 53-unit Maggiano’s Little Italy.

For the fourth quarter of Fiscal 2019, ended June 26, Brinker reported a net income of $46.7 million, up 6.6% over the fourth quarter of 2018. Company-owned Chili’s saw a same-store sales increase of 1.5%.  

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

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