A look at Perkins’ rebranding efforts

Perkins is undergoing a major rebrand, including a change from Perkins Restaurant & Bakery to Perkins American Food Company, a restaurant redesign and a refreshed look and logo. There will also be a new menu making its debut later this year providing what consumers have expressed they want through company research, “The American classics of yesterday in a place that feels like today.” 

Read more about the rebrand here.