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Why Texas Roadhouse is the casual-dining chain to watchWhy Texas Roadhouse is the casual-dining chain to watch

Holly Petre, Assistant Digital Editor

March 24, 2023

 

A new report from Brand Finance reiterates what many of us have been seeing for some time now – Texas Roadhouse is on a tear. The brand valuation consultancy company’s annual report on the most valuable and strongest restaurant brands shows that the Louisville, Ky.-based casual dining chain has experienced a 56% increase in brand value in 2023 and is now estimated to be worth $2.3 billion.

This pace puts the chain atop Brand Finance’s ranking of fastest-growing companies. Brand Finance attributes Texas Roadhouse’s value increase to its expansion strategy, including into smaller markets. It currently operates about 700 restaurants and is targeting 900 units in the near term. The company also expects continued revenue growth as it expands. During its most recent earnings call, CEO Jerry Morgan said 2022 marked the first time Texas Roadhouse’s annual revenue surpassed $4 billion and he expects this momentum to continue. For context, Texas Roadhouse’s total revenues in 2021 were about $3.4 billion. In 2019, they were about $2.75 billion.

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Texas Roadhouse Inc.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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