For the price of compiling code, developing marketing programs, or securing a service to bridge the cell phone and PDA divide, foodservice rainmakers are tapping social networking, mobile marketing, gaming platforms and viral video channels to...
ATLANTA Church’s Chicken said it has launched two advertising platforms to interact with young, urban consumers. In addition to offering coupons via text message in a promotion called Be Heard, Church’s also will target a more multicultural...
VANCOUVER Wash. Ann Stone, a former marketing executive with Pizza Hut, Church’s Chicken and International Dairy Queen, has been named chief marketing officer for the Papa Murphy’s International take-and-bake pizza chain. Stone most...
Think of “American food” and there’s a good chance you will visualize a hamburger, French fries and a milk shake. But why? Why have chopped beefcakes on buns paired with strings of fried potatoes and ice cream puréed with milk and syrup become the...
Think of “American food” and there’s a good chance you will visualize a hamburger, French fries and a milk shake. But why? Why have chopped beefcakes on buns paired with strings of fried potatoes and ice cream puréed with milk and syrup become the...
The invention of radio did not kill newspapers, as doomsayers of the time predicted. Nor did television kill movies any more than the Internet killed television.The only thing that happened as each medium became popular was that advertising found...
The invention of radio did not kill newspapers, as doomsayers of the time predicted. Nor did television kill movies any more than the Internet killed television.The only thing that happened as each medium became popular was that advertising found...
