Meal kits deliver flavor, but not profitsMeal kits deliver flavor, but not profits

Meal kit delivery services might not be making any money, but they certainly are staying on top of food trends.

A new report from food analytics and consulting firm Datassential shows that meal kits are providing consumers with the new ingredient and flavor experiences they are seeking.

According to Datassential’s recently published Foodservice @Home Keynote Report, 33% of current meal kit subscribers said a key reason for using the service is the ability to try new ingredients without buying large quantities. More than half — 58% — of consumers who do not subscribe to a meal kit service said the ability to try new dishes they would not consider making at home is appealing.

Datassential has added the menus of 11 meal kit services to its “In...