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Restaurant chains tailor loyalty programsRestaurant chains tailor loyalty programs

From Chuck E. Cheese’s to Subway, brands launch new platforms

Ron Ruggless, Senior Editor

March 1, 2018

4 Min Read
Chuck E
Chuck E. Cheese’s

Restaurant chain efforts to capture traffic expanded in February with brands large and small introducing or modifying their loyalty programs.

Chuck E. Cheese’s, the 608-unit division of Irving, Texas-based CEC Entertainment Inc., launched its first loyalty program. Milford, Conn.-based Subway announced it was offering a more personalized experience, debuting this month a new Subway MyWay Rewards program at 28,500 participating U.S. restaurants. And Dallas-based Cowboy Chicken, with 22 units, modified its year-old smartphone app to provide easier reward redemption.

Here’s a brief look at how the three brands are focusing their loyalty programs:

Chuck E. Cheese’s

Chuck E. Cheese’s this week launched its first national loyalty program this week...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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