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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
From Chuck E. Cheese’s to Subway, brands launch new platforms
Restaurant chain efforts to capture traffic expanded in February with brands large and small introducing or modifying their loyalty programs.
Chuck E. Cheese’s, the 608-unit division of Irving, Texas-based CEC Entertainment Inc., launched its first loyalty program. Milford, Conn.-based Subway announced it was offering a more personalized experience, debuting this month a new Subway MyWay Rewards program at 28,500 participating U.S. restaurants. And Dallas-based Cowboy Chicken, with 22 units, modified its year-old smartphone app to provide easier reward redemption.
Here’s a brief look at how the three brands are focusing their loyalty programs:
Chuck E. Cheese’s this week launched its first national loyalty program this week...
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