Delivery now represents half of digital sales, which grew 202.5% to $776 million; same-store sales rebound, but quarterly net income drops compared to last year
Delivery now represents half of digtal sales at Chipotle Mexican Grill, but the popular pandemic ordering channel is starting to hurt margins, prompting the chain to test raising menu prices found on third-party marketplaces and the company’s own app.
Price increases vary by test market, ranging from 7% to 17%, company leaders told analysts during the brand’s third-quarter conference call Wednesday afternoon. The same price increase applies to the brand’s white label channels or a third-party delivery app in test markets.
“Everyone is on equal footing there,” said Jack Hartung, the company’s chief financial officer.
After experiencing a severe decline in same-store sales in the second quarter, which reflected the full impact of the coronav...
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