Virtual Dining Concepts announced Thursday that MrBeast Burger, the wildly successful virtual burger brand from the eponymous Youtuber sensation, will now be available to order through in-game delivery. The new delivery channel is in partnership with Liifer: a recently launched platform that allows gamers to order food delivery via overlay technology without more than briefly pausing the action on-screen.
Liifer was founded in 2021 but the in-game ordering platform was launched in January of this year and is currently available on 1,000 PC and Xbox games, with one million restaurants (and counting) in North America available via the food delivery platform.
Here’s how it works: Liifer is an in-game widget that gamers can “call up” by pressing specific hotkeys or controller buttons, and quickly order food from restaurants within a few seconds. You can also pre-configure a list of favorited meals from specific restaurants so it’s easy to order in just a couple of clicks without scrolling through a list of options. Liifer said that it works like Expedia or Kayak, in that once an order is placed, the platform will immediately connect the order with the cheapest available delivery service.
“Gamers don’t want to interrupt a gaming session to fumble about with a separate phone or computer app– they want to order their food instantly without having to stop playing,” Louis-Philippe Ostiguy, Founder and Chief Gaming Officer at Liifer said in a statement. “This is a real win for gamers; not only can they now order directly in-game, but they also get free delivery on MrBeast Burger orders as part of this introduction.”
Jimmy “MrBeast” Donaldson is the most subscribed YouTuber in 2023, and is especially popular with kids and teenagers, so it would be on-brand for his delivery-only burger brand to partner with an in-video game ordering platform.
“MrBeast Burger is increasingly popular with gamers, especially after MrBeast was included in Epic Game’s Fortnite in December,” Stephanie Sollers, CEO of Virtual Dining Concepts said in a statement. “Being able to order MrBeast Burger within Fortnite and other games is the next logical step in making this brand even more accessible to gaming audiences, and it’s an organic integration that works perfectly for our brand.”
While appealing to hungry gamers might not be the best brand focus for every restaurant, it’s an example of yet another creative revenue stream for restaurant brands. As strong off-premises capabilities become must-haves for restaurants of all types, customers will continue to seek easier ways to order food without interrupting their daily lives, like through Alexa devices, while driving, or now while playing Xbox games.
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