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Breakout Brands 2018: ZaytinyaBreakout Brands 2018: Zaytinya

New concept from chef José Andrés a well-oiled Mediterranean machine

Ron Ruggless, Senior Editor

March 23, 2018

6 Slides
Zaytinya

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BOB_logo_200_square_with_margin_29.jpgNation’s Restaurant News’ Breakout Brands report, now in its sixth year, showcases emerging restaurant chains ready to go to the next level. Meet all of this year’s brands >>

Zaytinya is Turkish for olive oil, and ThinkFoodGroup’s growing upscale-casual brand earlier this year opened an appropriately slick restaurant in Frisco, Texas.

Olive oil plays a key role in a menu featuring contemporary takes on classic Greek, Turkish and Lebanese dishes in a refined environment.

ThinkFoodGroup chef and owner José Andrés, co-founder and partner Rob Wilder, and company partners developed Zaytinya.

The second location opened as part of a multiuse complex developed by the Dallas Cowboys near the football team’s new headquarters. The original opened in Washington, D.C., in 2002.

Chef Michael Costa’s menu features hot and cold mezze “little dishes” priced from $6 to $14, and dinner entrées like spit-roasted lamb shoulder served family style, priced at $75.

A number of mezze and side dishes are pegged to plant-forward tastes, such as roasted cauliflower with sultanas, caper berries and pine nut purée, and crispy roasted Brussels sprouts with coriander seed, barberries and garlic yogurt. Light, airy housemade pita bread pops up throughout the meal.

The wine list is a sommelier’s dream of Greek, Turkish and Lebanese wines.

The design features Greek-inspired blue and white décor and an open kitchen with a flame grill.

Given the growing popularity of the food and music of the region, Zaytinya is flexing its influence and inspiring other fast-casual concepts.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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