Dickey’s Barbecue Restaurants, Inc. has promoted Carissa De Santis — former vice president of information technology — to chief information officer.
De Santis joined the Dallas-based barbecue chain in June 2019 where she oversaw all technology platforms. She also integrated all third-party delivery partners into Chowly, a third-party delivery consolidation service, which led to off-premise growth of 400%.
During the pandemic, De Santis led a redesign of Dickey’s e-commerce website to optimize mobile functionality. The improved, speedier digital experience directly contributed to a 42% increase in Dickey’s digital sales and 122% increase in site traffic.
“To say Carissa is deserving of this promotion would be an understatement,” Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. said in a statement. “Under Carissa’s leadership, Dickey’s technology capabilities have grown tremendously, which has played a huge role in taking our brand to the next level. We are very proud to promote her for her dedicated work and the overall impact she’s made on our company.”
Prior to joining Dickey’s Barbecue, De Santis held various positions at TGI Fridays, from general manager to Director of IT Restaurant Solutions.
“I am very honored and excited to take on this new role at Dickey’s,” De Santis said in a statement. “Our IT team has been challenged with many new developments since I began working here, and we’ve consistently risen to the occasion. With the help of cutting-edge technology, I can’t wait to watch our brand scale new heights.”
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