Boca Raton, Fla.–based I Heart Mac & Cheese is redesigning its stores as it prepares for growth, the company announced Wednesday.
The make-your-own customizable mac-and-cheese concept is inspired by food as a comfort item. The new space is meant to feel comfortable for someone to sit down on their laptop or come in and grab food to-go.
The redesign of the stores is meant to freshen up the fast-casual brand and make it appeal to more customers, Director of Marketing Matt Pappas told Nation’s Restaurant News. The new look is complete with “trendy” elements like Edison bulbs, a wall of greenery, a neon sign and new signature wallpaper covered in “cheesy” puns.
Expect some new, Instagrammable elements in the new design, as well, which are meant to be photographed and shared.
“Restaurants across the country are reopening, and prioritizing the dining experience for our customers is more important now than ever before,” said Steve Giordanella, CEO and Chairman of I Heart Mac & Cheese, in a statement. “Our new design is part of the process as we work toward creating the most welcoming environment we can.”
I Heart Mac & Cheese has several new stores in the works and is rapidly expanding to new markets. The redesign is set to debut in mid-August with the opening of the new South Carolina store.
Pappas expects it to feel “like Christmas morning.”
Watch the video to hear more about the redesign.
