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Fat Brands has (mostly) halted its brand purchasing spreeFat Brands has (mostly) halted its brand purchasing spree

After acquiring 12 restaurant companies in three years, Fat Brands is slowing down to focus on building out the pipeline for its portfolio

Joanna Fantozzi, Senior Editor

January 11, 2022

2 Min Read
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Fat Brands is focusing on building out its pipeline this year.Fat Brands

Joanna Fantozzi

After a whirlwind year of several high-profile acquisitions — including Global Franchise Group, Twin Peaks and Fazoli’s — Fatburger parent company Fat Brands is likely taking a shopping hiatus in 2022 to focus on building out both new and old brands in its portfolio, CEO Andy Wiederhorn said Tuesday during a presentation at the virtual ICR conference on Monday.

“We view 2022 as the year to digest the acquisitions we made in 2021,” Wiederhorn said. “We’re going to build out this organic pipeline (incremental earnings as opposed to buying another brand and accruing additional debt), grow our factory business, […] and continue to digest and integrate those acquisitions, make sure to focus on synergy and cross-sell the franchise development system across our base.”

Thus far, Fat Brands’ purchases have been a mixture of what the company calls “tuck-in acquisitions” (brands similar to brands it already owns and can easily be consolidated into the portfolio) and “stand-alone acquisitions” (brands that are unlike Fat Brands’ current offerings that have high growth yield potential, like Fazoli’s and Twin Peaks.

Wiederhorn said that besides assessing and dealing with the debt Fat Brands accrued from purchasing so many struggling and/or developing businesses, the company also has 100-125 stores in the pipeline that will be built in 2022 and will focus on building out its executive team.

Related:FAT Brands Inc. completes acquisition of Native Grill & Wings

But that does not mean Fat Brands is finished with fleshing out its portfolio:

“Never say never,” he said. “We have a. couple of acquisitions that we’re considering right now that are tuck-in deals. I think if the right opportunity comes along, we will absolutely make those incremental acquisitions. I just don’t think that we need another brand that needs to be grown or turned around.”

As Fat Brands focuses on real estate development and taking care of the debt the company acquired, the company might choose to off-load one or multiple brands in the future — in other words, buy now, ask questions (and sell) later, analyst Roger Lipton previously told Nation’s Restaurant News.

Overall, Fat Brands’ goal is to add 846 units across all four restaurant categories (quick-service, fast-casual, casual-dining and polished casual), with a particular focus on the fast-casual burger brands.

Contact Joanna at [email protected]

Find her on Twitter: @JoannaFantozzi

About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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