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Noodles & Company names Scott Davis chief concept officerNoodles & Company names Scott Davis chief concept officer

The former Panera executive will help oversee the restaurant’s brand transformation

Bret Thorn, Senior Food Editor

June 12, 2024

2 Min Read
Noodles Exterior
A Noodles & Company restaurant

Noodles & Company named Scott Davis its chief concept officer on Wednesday, effective June 19.

The industry veteran held that same position at Panera for decades, from 1987 to 2015, and then became president and chief concept officer of 46-unit bowl concept CoreLife Eatery.

Although Drew Madsen, who was named Noodles’ CEO in March, following several months as interim CEO, also is a former Panera executive, he started at the fast-casual sandwich chain several months after Davis left, according to their LinkedIn profiles.

Davis’ appointment comes as Noodles & Company is in the process of a makeover to help stem declining sales. Madsen has implemented initiatives to improve underperforming restaurants and restructure staffing to ensure more managers are on-hand during the busy nightshift. The chain is also undergoing technology upgrades and has introduced several limited-time offers in recent months, including steak stroganoff and baked four-cheese chicken Alfredo as it works with consulting company The Culinary Edge on a full-scale menu revamp in 2025.

“Scott brings an unmatched track record of concept development and innovation success in the fast-casual segment, and I am delighted he is joining our leadership team to help us capture the full potential of our unique brand,” Madsen said in a press release announcing Davis’ appointment. “We believe Scott’s experience evolving established restaurant chains at scale, plus his most recent experience helping create and grow a new fast-casual start-up concept, are exactly the skills we need to help strengthen brand relevance through the core menu and LTO innovation and drive sustained, profitable growth at Noodles.”

Related:Noodles & Company enters support agreement with activist investor Hoak & Co.

During his time at Panera, Davis oversaw the launch of bagels, panini sandwiches, entrée salads and free Wifi, among other innovations and won the Nation’s Restaurant News MenuMasters Innovator of the year in 2011.

"Bringing a restaurant concept to life is my passion, and I am very excited to join Noodles & Company and help accelerate the next phase of growth,” Davis said in a statement. “I look forward to leveraging my experience to help drive the company's success."

Noodles & Company is based on Broomfield, Colo., and operates or franchises more than 450 restaurants nationwide.

 

Contact Bret Thorn at [email protected] 

 

 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
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