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Portillo’s clusters openings into final months of yearPortillo’s clusters openings into final months of year

Fast-casual brand encounters permitting hurdles in 2022 development

Ron Ruggless, Senior Editor

November 4, 2022

2 Min Read
Portillos Pick Up Joliet Ill Triple Drive Thru Rendering Development Cluster
This drive-thru-only unit in Joliet, Ill., was one of Portillo's two openings so far this year.Portillo's Inc.

Facing permitting and construction hurdles, Portillo’s Inc. has clustered as many as five new restaurant openings into the final two months of the year, the company said Thursday.

The Chicago-based fast-casual company, which went public a year ago, said the development pipeline for 2023 and 2024 appears to clearer than in 2022. The company has at least nine new restaurants planned in 2023.

“We continue to face lengthy permitting processes, which were largely responsible for clustering these builds into the fourth quarter,” said Michael Osanloo, Portillo’s CEO and president, on an earnings call Thursday for the third quarter ended Sept. 25.  “Our teams have been preparing well in advance to open the last five restaurants.”

A new Portillo’s in Schererville, Ind., is scheduled to open next week and four others are planned in in the Sun Belt: West Kissimmee, Fla.; Tucson and Gilbert Ariz.; and The Colony, Texas. Portillo’s had opened two restaurants so far in 2022: a drive-thru only unit in Joliet, Ill., in February and a traditional location in St. Petersburg, Fla., in April.

Osanloo said one of year’s five remaining restaurant openings may be pushed into 2023. This year, he added, “we learned a lot about how much permitting time we need to budget.”

Related:Portillo’s appoints Cracker Barrel executive Mike Ellis as chief development officer

As for 2023, Osanloo added, “we are far, far ahead of where we were the last several years in terms of development pipeline. We are well underway to hit our targets and it's probably going to be still more back-end loaded than I think we would ideally like — more in the second and third quarters.” He said the pipeline for 2024 was “even richer.”

To accommodate commodity inflation, Michelle Hook, Portillo’s chief financial officer, said the company increased menu prices on certain items by about 3% mid-October, which she said “combined with pricing actions taken in 2021 resulted in an effective increase in price of approximately 8.2% in the third quarter of 2022 and 7.4% year to date.”

Osanloo said Portillo’s employed a “price-laggard strategy,” which helped it hone its value-oriented messaging.

“Our guests expect a high-quality meal at a great price point,” he said. “This is something we carefully protect. So we've surgically taken price across our menu to keep up with inflationary trends while ensuring our guests feel that relative value in the quality and abundance of our food.” Guest satisfaction survey results indicated that approach was “prudent,” he said.

For the third quarter ended Sept. 25, Portillo’s net income slipped to $3.2 million, or four cents a share, from $6.5 million, or one cent a share, in the prior-year period. Revenues grew 9.5% to $151.1 million from $138 million in the same quarter last year.

Portillo’s same-store sales increased 5.8% in the third quarter.

As of Nov. 3, Portillo’s, founded in 1963, had 71 restaurants in nine states.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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