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Sweetgreen to pilot first digital-only pickup location in Washington D.C.Sweetgreen to pilot first digital-only pickup location in Washington D.C.

The fast-casual restaurant with no indoor seating will open on Aug.

Holly Petre, Assistant Digital Editor

May 6, 2022

1 Min Read
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Sweetgreen, the Los Angeles-based fast-casual salad restaurant brand, is piloting a new digital-only pickup location in Washington, D.C., the chain announced on Friday. The Sweetgreen Pickup Kitchen will open Aug. 1.

Located in Washington D.C.’s Mount Vernon Square neighborhood, the new unit will not have an inside dining area or counter line; it will only have a pickup area and seating at an outdoor patio.

The pickup area will only be for digital orders from the Sweetgreen app, third-party delivery apps, or the company website.

The digital-only restaurant “allows Sweetgreen to move quickly to fulfill customer demand and reach new guests in areas that would not otherwise support a full-size restaurant,” according to the company.

Renderings show there will be a worker at the front-of-house to ensure orders are picked up properly.

Unlike the chain’s outpost locations where food is delivered from another kitchen, meals at this unit will be prepared onsite.

In 2021, 67% of Sweetgreen’s revenue came from digital orders.

Sweetgreen has over 150 locations.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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