Sales Trends

Due to weak sales, Restaurant Performance Index falls below 100 for first time in three years

This post is part of the On the Margin blog. In October, The Wendy’s Company introduced a 4-for-$4 meal with a Jr. Bacon Cheeseburger, fries, four chicken nuggets and a drink for $4. In the weeks since, three of its biggest competitors, McDona...

This post is part of the On the Margin blog. McDonald’s Corp. this week reported its best quarter in four years, with 5.7-percent same-store sales growth in its important U.S. market. This generated plenty of accolades, and well it should...

CEO Steve Easterbrook says turnaround is not complete despite strong fourth quarter

Driven by weather and all-day breakfast, the chain's domestic growth is best since 2012

This post is part of the On the Margin blog. Anybody not living under a rock knows that a big giant blizzard of potentially historic proportions, which the National Weather Service has named Jonas, is bearing down on the Mid-Atlantic States. ...

Delivery, targeted marketing features to be added this year

This post is part of the On the Margin blog. This morning, Hardee’s and Carl’s Jr. jumped on the food discounting bandwagon with its own 4-for-$4 deal. The “$4 Real Deal” includes two sandwiches — the Double Cheeseburger and the Spicy Chick...

Record $1.9 billion loaded onto Starbucks cards during holiday season

All-day breakfast lifts sales, but concerns over discounting persist, according to analyst survey