Fast-casual restaurant brand Panera Bread has launched its latest line of merchandise, featuring its famous menu items like bread and mac & cheese, the St. Louis-based brand announced.
The merchandise launch is part of a week-long promotion called “Panera Faves” filled with deals for both MyPanera members and app users from May 1 through May 7. The chain’s loyalty program, which has been in use since 2010, allows members to choose their own rewards, a feature the brand introduced in 2022. The program currently has 52 million members, according to the company.
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