Restaurants use limited-time offers to celebrate the season, create buzz about their brands, jump on short-term trends, keep customers engaged and test the boundaries of what customers will try. Limited-time offers also are handy because some menu items, most notably McDonald’s McRib, do better if they are perceived as being in short supply.
Here are some limited-time offers that energized customers this year, made use of trends or seasons, or just looked great.
Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary
0 comments
Hide comments
