The new year is traditionally a time for diet-related resolutions, generally to lose weight. It is also the season for restaurants to offer healthful items that customers seek out in particular at this time of year.
But just as customers resolve to make permanent changes to their diets, more chains are offering permanent menu items — instead of limited-time offers — with fewer calories or other perceived benefits.
Chick-fil-A is permanently removing its coleslaw and replacing it with a kale-based Superfood Side, which has about half the calories. Carl’s Jr. is extending its all-natural line with three new turkey burgers. And P.F. Chang’s China Bistro waited until January to start promoting its new Delightful Dishes line, which it quietly rolled out in November.
Other chains are taking the more traditional limited-time offer route, including Burger King, Captain D’s, Red Robin and others.
Contact Bret Thorn at [email protected].
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