Bakery-café chain plans to refranchise most company locations
La Madeleine French Country Café wants to grow faster. So it plans to operate fewer locations.
The Dallas-based bakery-café chain, owned by Le Duff America Inc., plans to refranchise more than half of its company-owned locations. Its goal is to spur the chain’s growth, by selling markets to large-scale operators.
“We believe this is the right formula,” Olivier Poirot, CEO of Le Duff America, said in an interview with Nation’s Restaurant News. “We want partners to bring more growth to the brand.”
La Madeleine was founded in 1983 and was sold in 2001 to the French restaurant company Groupe Le Duff. In the U.S., it also operates Bruegger’s Bagels, Brioche Doree and Mimi’s Café, under Le Duff America.
Poirot, former chief financial officer at So...
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