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CKE Restaurants’ dual burger brands pitch 24 ‘big ideas’ to the ecommerce giant on Twitter
Carl’s Jr. and Hardee’s propositioned Amazon.com Inc. to acquire the burger chain in a string of not-so-serious tweets that started early Monday morning and continued into Tuesday.
The social-media blitz featured a series of humorous pitches for a collaboration between the two companies, including a such novelties as a “Virtual All Star” meal that simulates eating Carl’s Jr. and Hardee’s food, and “Tasty Tape,” a packing tape for Amazon deliveries that smells like various food items from the chain’s menu.
The tweets also prodded Amazon to buy the quick-service chain. Amazon recently bought Whole Foods Markets and has expanded its food-delivery service, Amazon Restaurants, in a deal with online food ordering company Olo.
“Hey Amazon!” read t...
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