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Why McDonald's marketing is so powerfulWhy McDonald's marketing is so powerful

Holly Petre, Assistant Digital Editor

February 1, 2023

 

That McRib Farewell Tour and the Cactus Plant Flea Market collaboration seem to have created quite the buzz for McDonald’s. Well, that and an increasingly uncertain macroenvironment.

The Golden Arches reported Q4 earnings Tuesday morning, including a 10.3% comp sales increase in the U.S. and a traffic increase of 5% systemwide. These numbers topped Wall Street estimates. The company attributed its domestic sales results to strategic menu price increases, successful marketing campaigns such as the Cactus Plant Flea Market promotion and McRib Farewell Tour, and continued digital and delivery growth. The company’s digital sales mix represented more than 35% of systemwide sales in the company’s top six markets, including the U.S., compared to over 30% in Q3.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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