Restaurant brands increased their leverage of influencers on social media to promote products in 2024.
The influencers resonated with the Gen Z demographic and helped position brands top of mind, even if was just for a fleeting moment.
Nation’s Restaurant News highlighted the influence of influencers by devoting half the annual Power List to them.
Brands as varied as Five Guys and Chopt partnered with social-media influencers to promote products.
Other companies, like The Wendy’s Co., teamed with existing online merchandisers for special offers.
Big Chicken CEO Josh Halpern predicted that in five years, consumers will be curating restaurant brands more.
“Younger generations … they want to be a part of the decision-making process. They’re making a conscious decision to attach their personal brand to our brands. It’s a collaboration now,” he said.
Here are a few of the Influencer ad campaigns among restaurant brands this year:
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