Charlotte, N.C.-based juice bar franchise Clean Juice announced Tuesday a partnership with NFL star and current Jacksonville Jaguars tight end, Tim Tebow. Tebow is starring in the healthy eating brand’s first-ever national TV spot and will also star in subsequent digital marketing promos, social media, and product development for Clean Juice, with a focus on educating consumers about the importance of making healthy eating choices.
The commercial is part of Clean Juice’s plan to become a nationally recognized household name in the world of clean and organic food and beverages. Clean Juice is building awareness as it begins to expand in new markets across the U.S.
“Tim Tebow’s natural authenticity, inspiring reputation, commitment to healthy living, and unwavering faith is the perfect embodiment of the personal and professional values we hold dear at Clean Juice,” Landon Eckles, CEO of Clean Juice, said in a statement. “We are truly blessed that Tebow has chosen to stand side-by-side with Clean Juice in becoming the face of the brand’s continued mission and vision of being healthy in body and strong in spirit.”
Heisman trophy winner Tebow previously played for the Denver Broncos and New York Jets before taking a brief hiatus from football to play as an outfielder for the New York Mets. Like the Eckles, Tebow is outspoken about his faith and started the Tim Tebow Foundation, which operates ministries that help homeless people, children, and others with special needs. Clean Juice will be partnering with the Tim Tebow Foundation to help underprivileged children through the company’s Quarters 4 Kids initiative.
“I'm very excited to be partnering with Clean Juice and to offer something that is truly clean and healthy,” Tebow said in a statement. “The biggest thing about Clean Juice over everything else is that you can trust the product and brand. There aren’t a lot of products that are transparent about what is in your food.”
In 2020, Clean Juice saw double-digit sales growth and expanded their unit count by more than 15%, adding 14 new units to their portfolio, according to the latest numbers from Datassential’s Firefly Top 500.
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