The ‘Grimace Shake challenge,’ as it’s become known on TikTok, has generated over 1.4 billion impressions and has helped drive double-digit increases in traffic at the restaurant.
Two of Nation’s Restaurant News social-media users give first impressions, gathered from their own use and that of experts, of the new social-media platform Threads.
Yardbird’s eight locations have each launched their own interpretation of the chicken sandwich and the concept is inviting customers to vote for their favorite.
