Marketing

KFC executives say supportive franchisees and product promotions will help drive sales of its new boneless chicken item.

CEO Howard Schultz says that Starbucks is as healthy as it has ever been.

Health-oriented 40 Years Strong campaign features Facebook contest

NRN held a Tweet chat with the industry's leading social media directors

Restaurants have seen social media evolve from push notifications and one-way branding efforts to tactical campaigns aimed at driving sales and collecting customer data. This week, NRN takes a special look at the next generation of social media...

Restaurants have seen social media evolve from push notifications and one-way branding efforts to tactical campaigns aimed at driving sales and collecting customer data. This week, NRN takes a special look at the next generation of social media...

The industry's leading social media managers will discuss best practices on April 17

Papa Johns, Taco Bell and Starbucks also successfully engaged customers on the social media platform, according to the study.

The fast-casual chain is now known as Newk's Eatery and has a new logo

The casual-dining chain will also debut a new flatbread platform in May