Marketing

Promotions include bringing back favorite flavors, new technologies

Chain sees success with an app and event tied to the promotion

Marketers from Culver's and Menchie's say that an ideal promotional partner falls in line with the brand's positioning and core values.

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing...

The steakhouse chains hope to attract younger guests with the summer promotion app

Build-your-own Santa Fe menu line takes aim at fast-casual competitors

Marketer Laura Ries discusses the problems with menu proliferation for restaurant brands.

Quick-service brands like Dunkin' Donuts, McDonald's, Taco Bell and Domino's Pizza are using nationwide marketing campaigns to boost consumer awareness and leverage efficiencies.