The restaurant company has teamed up with Strava, a digital fitness platform with more than 120 million users, to offer fitness incentives through January.
McDonald’s is investing in technology tools to better understand what pricing levels restaurant consumers will accept, which has increased flow through rates.
Undeniably, restaurant brands, especially quick-service brands, have gained plenty of momentum from attaching a celebrity to a promotion. And we don’t mean just hiring a celebrity to star in a commercial, but partnering with them for meal curation...
