Marketing

The restaurant company has had success with its Taco Lover’s Pass, first introduced in 2022, and is now trying to replicate that success with a similar program for its popular Nacho Fries.

The McDonald’s X Crocs collab is the latest global marketing campaign for the restaurant chain, aimed at driving ‘connectivity and efficiency worldwide.’

Restaurant operator increases number of hours offered for late-night options

Diner brand announces nine menu additions, including Sweet Cream Cold Brew

As consumer demand continues to call for fried chicken sandwiches, restaurant brands have accelerated innovations of the product.

From Noodles & Company and CAVA to Chuy’s, Biscuitville and 4 Rivers Smokehouse, companies offer a variety of options

Chick-fil-A’s pennycake brand features board games, puzzles and activities to promote family play time.

Ahead of its 50th anniversary, Mellow Mushroom has overhauled its logo, uniforms, and website, and is preparing to test a smaller restaurant prototype.

Casual-dining portfolio company said higher ad spend in Q4 and 2024 is warranted to drive traffic